The name change also meant a change of path for the channel. They looked at new ways of getting involved with the audience and actually gaining more viewers. Of course, this was aimed at young men, so they needed to tailor the programs to be more suited to this target audience. This is when Spike [...]

The changes of ownership came thick and fast throughout the last decade, but the channel has since become a lot more settled. It is now operated under MTV Networks, which of course like many other channels, is owned by Viacom. One thing is for sure is that when Spike employed their executive vice president and [...]

Spike, which was formerly known as Spike TV is owned by MTV Networks. It is one of the more popular American cable television channels. There are plenty of different channels out there, but the problem is, not many are created with this target audience in mind; young adult males. Spike started life as TNN, or [...]