In the past MTV has been criticized, mainly because of the lack of censorship and also the fact that it does sometimes immorally influence young people. The power that the MTV network has on this so called popular culture has been seen more and more over the last few years, even more so now than when they started to in the early 1990s
The idea of MTV actually stemmed from various developments from Warner Cable. In 1977, they launched the first cable TV system that featured two way interactions. The best example of what they did was the channel at the time, Sight On Sound. This was a music channel that focused on featuring concerts, but focused on TV that was based around music. By incorporating a QUBE service where viewers could place their thoughts via a voting system, they were able to create a positive two way interaction.
Whilst the format for the original MTV network was great, it did take a lot of work. One person who had a lot of involvement in this work was Robert W. Pittman, an at the time media executive who had plenty of vision. A show he worked on for WNBC back in the 70s, Album Tracks, a 15 minute slot, created the inspiration for the MTV style format. His work here ensured that he got to become president and chief executive officer, a career which would be extremely fruitful.
MTV has an extremely original logo which has lasted the test of time, running the same one right through from 1981. This has enabled them to brand themselves around this logo and it is a logo that is extremely well known. The likes of Alan Goodman and Fred Seibert suggested that the moment MTV was launched; it was one of the most important part of television history and the single most important point of music television history. Whilst they were going to use “One small step” by Armstrong to begin, Armstrong and his lawyers disagreed, leaving them with a beeping sound instead – hardly ideal.