The corporation that is situated in the GE building was always closely linked to the likes of David Sarnoff. David Sarnoff used the channel as a catalyst to sell consumer electronics throughout their involvement. In fact, over the years, some dirty business has been revealed and directly linked to both RCA and David Sarnoff himself.
According to reports it was David Sarnoff who stole many ideas from competitors. When faced in court, it was RCA who backed Sarnoff and their force and size meant that competitors or people battling against them had nothing short of no chance.
FCC standards started to dictate certain things from broadcasters. The reality was that RCA was ahead of the times and they were ready to start commercial telecasting right away. Eventually the experimental period for TV ended and on July 1, 1941, full scale broadcasting was put into place, with channels commercializing the opportunity where ever possible.
It was the New York sector of the NBC which received the first commercial license. The station W2XBS, was quickly changed to WNBT and is now known as WNBC-TV. This led to the first ever commercial on TV, which was eventually in the day time broadcast and was for Bulova Watches. What better place to have the first every advertisement, right before a Brooklyn Dodgers baseball telecast which was going to be watched by a vast amount of people!
In the early years it seemed that a lot of the broadcasting and creative team did not really know what they were doing. This was understandable to be honest, as this was the first time anything like this had been put into place.
The NBC team put the newly labeled WNBT in a test pattern format, in the shape of a clock. This clock had functioning hands and was therefore extremely eye catching. The Bulova logo was assigned to the clock with the phrase “Bulova Watch Time”.number of view: 11541