Cartoon Network, Part 2

This meant that by the launch date October 1, 1992 the whole of Cartoon Network was in place and ready for action. The huge library of high quality animations was in place, although the original channel aired the reruns of classic Warner Bros. cartoons rather than the whole library that has been mentioned above.

The original launch gave kids 24 hours of broadcasting, 7 days a week. The strength and growth of the channel has meant that it has managed to continue this volume of broadcasting and its popularity simply continues to grow.

The first part of the Cartoon Network branding strategy was the legendry checkerboard theme, which was surrounded by bumpers. This was something that was easy to remember and some of the characters shown during broadcasts were incorporated into this logo. This logo certainly lasted the test of time, with it being replaced only on June 12, 1998, when a new theme and logo was introduced.

Like a lot of other cartoon channels, the Cartoon Network chose to air their cartoons for 30 minutes or for an hour in the minority of cases. Each episode was conveniently separated by the required character or studio, for example The Tom and Jerry Show presented the classic cat-and-mouse team. In the early days, the High Noon Toons was something that a lot of kids were introduced in, thanks to it being hosted by Cowboy Hand Puppets.

Of course, over time, a lot of the cartoons became outdated and new ones needed to replace them. There are legendry cartoons that were never replaced and the likes of Tom and Jerry is still being aired as we speak.

The Network really did need to move their operation forward and did so within a year of their launch. They managed to create their own original show in the form of The Moxy Show in 1993. Everything then came in quick succession, with the likes of the new subsidiary, Cartoon Network Studios, being founded. This eventually led to the The What-A-Cartoon! Show being created an broadcasted regularly.

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