CBS were not always one of the world leaders in delivering news forecasts and it did take a great deal of work for them to reach their current state. Back in the 30s, CBS was simply a radio broadcaster with a fairly small following. Eventually it was time for the team of Paley, Ed Klauber and Paul White to think of a new plan.
CBS News needed to move forward in a new light and the only way to do so was to start to increase the volume of their broadcasts. Of course, a few decades after this they were able to launch as a division of broadcasters that were seen on TV.
Edward R. Murrow was appointed back in 1935 and made a great impression straight away. He was able to get a team together that produced on the spot coverage, creating a new way to get more viewers. He eventually got a team of top reporters and editors together to create a level of staff that could not yet be seen anywhere else.
As far as CBS as a corporation goes, the year 2000 was a very important year for them
As it was the year they finally showed their new reality show; Survivor. What the network did not expect is to gather such a following and throughout the summer season it became a big hit with US viewers.
The popularity of the series seems to show no boundaries, so CBS decided to give it another shot. Eventually, they managed to get the new series ready for 2001. This was also the year they aired the liked of the Super Bowl and arranged it in such a way to attract a young audience. In fact, their line up managed to beat the likes of NBC and attracted a lot of viewers.
As far as CBS news stands now, they are continuing to find more outlets to air their news. As the affiliate scheme grows organically, they will find themselves getting more and more loyal viewers and continue to be one of the biggest television news broadcasters in the United States.